About us

Welcome to AYOOSHA

Ayoosha, a brand that embodies the very essence of its root name Aisha - "she who lives well"
 
Ayoosha, the common Arabic nickname for the women called Aisha (however you spell it), is more than just a name, it's a celebration of the vibrant, bubbly and outgoing Muslim women who share the name.

If you have an Aisha in your family, you know exactly what I'm talking about. Aisha's are known for their zest for life, their warmth, and their ability to make everyone around them feel special. And that's exactly what I hope to do with this brand, make you feel special. (ps if an Aisha has ever done you wrong, I sincerely apologise on behalf of all us, we're known to be a little crazy)
 
We take inspiration from the mother of believers in Islam, Aisha (May God be pleased with her), to strive to create a safe and welcoming space for all Muslim sisters. I want to be there for you, to provide for you, and to give you a brand that you can trust.
 
Ayoosha is not just a name, it's a pledge of Ihsan (excellence) to live life to the fullest, to be the best version of yourself, and to make a positive impact on those around us. Join us in the celebration of Ayoosha, the one who lives well.

Why Ayoosha?

This brand was born from a simple but overlooked problem: heatless curlers were going viral, but none were designed for hijabis. So, I decided—if no one else was going to solve this, I would.

What started as an idea has grown into a patent-pending innovation that has taken me across the world, from Turkey to Morocco to Qatar. Along the way, Ayoosha has won multiple awards and, more importantly, has helped women embrace their beauty without compromise.

The Problem We’re Solving

Women wear the hijab as an act of modesty, covering their beauty in public. But when they remove it in the privacy of their homes, they deserve to enjoy their hair too—without it looking flat, frizzy, or lifeless, like it’s been stuck under a helmet all day. In an era where we can send rockets to space, why should hijabis still struggle with hijab hair?

At Ayoosha, we’re here to change that. Our goal is simple: banish flat, lifeless hijab hair so that every woman feels like the queen she is the moment she takes off her hijab at home.

✨ Because modesty doesn’t mean compromising on self-care. Welcome to Ayoosha.