About us

Welcome to AYOOSHA
 
OUR MISSION:
We are a UK based company whose mission is to make being a Muslim woman as easy as possible for women at every point in their deen. We create beautiful high quality products to facilitate a balanced Islamic lifestyle.
 
We design accessible products that women can trust will have them covered, that they can rely on and provide them with peace of mind as they carry out their spiritual practice. 
 
THE PROBLEM THE HIJAB HAIR PRO ADDRESSES:
Women who wear the hijab do so to be modest with the beauty of the hair which is an incredibly humble act. However, when they take off their hijab in privacy,  they can't even enjoy their hair because their it looks like they've just taken it out of a helmet. It's flat, it's frizzy, and limp. 
 
We want to banish flat lifeless hijab hair so when a woman takes off their hijab at home she feels like the queen she is.
 
 
OUR NAME:
Ayoosha, a brand that embodies the very essence of its name - "she who lives well"
 
A common Arabic nickname for the women called Aisha. Ayoosha is more than just a name, it's a celebration of the vibrant, bubbly and outgoing Muslim women who share the name. If you have an Aisha in your family, you know exactly what we're talking about. Aisha's are known for their zest for life, their warmth, and their ability to make everyone around them feel special. And that's exactly what we want to do with our brand - make you feel special.
 
We take inspiration from the mother of believers in Islam, Aisha (May God be pleased with her), to strive to create a safe and welcoming space for all Muslim sisters. We want to be there for you, to provide for you, and to be a brand that you can trust.
 
Ayoosha is not just a name,

 

it's a pledge of Ihsan (excellence) to live life to the fullest, to be the best version of ourselves, and to make a positive impact on those around us. Join us in the celebration of Ayoosha, the one who lives well.
 
 
HOW IS AYOOSHA RUN?
This business is run by a Muslim woman for Muslim women, providing high-quality products that cater to their needs. Our products are currently made in Turkey, creating employment opportunities for refugees. 
 
 
VISION
To build intersections between Islamic philosophy and Western society.
 
We want to enable the enjoyment of an a beautiful life which does not compromise the inner peace from staying true to your Islamic values. It's all about balance baby.